After the success of the Global South Media and Think Tank Forum held in Kunming in September 2025, China’s Xinhua News Agency has reaffirmed its central role in advancing President Xi Jinping’s vision: building a new system of global governance where the voice of the Global South emerges as a constructive and indispensable force.
Media Diplomacy for Fairer Global Governance
By convening and coordinating spaces for dialogue among media professionals, academics, policymakers, and business leaders, Xinhua is moving beyond its traditional mission of reporting news. It is positioning itself as a strategic platform—a bridge that enables the Global South to defend shared interests and propose alternatives to a world order long shaped by traditional powers.
The Kunming edition, which brought together over 500 participants from 260 organizations across 110 countries and regions, laid the foundations of this dynamic. Its message was unequivocal: “unity over division, cooperation over confrontation, justice over hegemony.”
Xi Jinping’s Vision: A Unified Voice of the Global South
This initiative aligns closely with President Xi Jinping’s call for a new system of global governance based on consultation, joint contribution, and shared benefits.
China, positioning itself as a natural member and driving force of the Global South, continues to encourage cooperation among developing countries, aiming to transform the bloc into a constructive, stabilizing, and progressive actor on the international stage.
Shared Priorities
Forum discussions and adopted resolutions underscored several common priorities:
- poverty reduction, industrialization, and agricultural modernization,
- green and sustainable development,
- strengthening cultural exchanges to foster inclusive coexistence,
- and advancing truthful storytelling by the media while supporting digital transformation.
The role of the media was highlighted as essential: producing narratives that reflect the realities of the South, investing in digital tools, advancing ethical and inclusive artificial intelligence, and fostering more balanced communication in global public opinion.
Next Stop: Johannesburg, November 2025
Building on the momentum from Kunming, Xinhua will co-host the Global South Media and Think Tank Forum: China-Africa Partnership Conference in Johannesburg, South Africa, from November 12 to 14, 2025, in partnership with Independent Media and other collaborators.
With the theme “Building Consensus to Amplify the Voice of the Global South”, the forum will place Africa at the heart of the process. Distinguished participants are expected, including government officials, researchers, media professionals, representatives of international organizations, and business leaders—primarily from Africa and China.
Discussions will revolve around four key areas:
- “Strengthening Unity and Consensus to Safeguard Peace and Security”,
- “Promoting Connectivity for Inclusive Growth and Shared Prosperity”,
- “Driving Reform and Innovation to Shape Global Governance”,
- “Deepening People-to-People Exchanges to Promote Mutual Learning Among Civilizations”.
The Global South as a Force for Change
Through these initiatives, Xinhua is helping position the Global South as an indispensable voice in global governance. The forum calls for collective modernization as a shared aspiration, prioritizing cooperation over confrontation.
Beyond being a news agency, Xinhua is emerging as a key instrument of Chinese diplomacy and a driving force in President Xi’s broader vision: a multipolar world order that is fairer, more balanced, and genuinely representative of the voices of the South.